Spring 2017, Ancestry DNA experienced a bit of a public upset over their consent and privacy policies. I was there (well, fine, online) to witness the action. In this paper, I ask what guiding principles could have prevented the hullabaloo from occurring in the first place and what is the corporate responsibility to protect consumers in a quickly evolving world. 

A hilarious experiment on cognitive interaction leads to the principle of intuitive design serving as a metaphor for old-boys networks and other insider clubs. Maybe Snapchat's build is purposely unapproachable and intimidating. While such techniques may work for the app, how might they cause segregation in the physical world?